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You are here: Home / Case Studies / Case Study: Cast-on Cottage & Needlepoint Garden

Case Study: Cast-on Cottage & Needlepoint Garden

Cast-on Cottage and Needlepoint Garden is a knitting and needlepoint store in Historic, Roswell, Georgia. The store, which sells knitting and needlepoint supplies and offers daily classes, was purchased by a new owner in 2007. She initially hired The Creative Edge to create an online newsletter and then retained us to handle all advertising and marketing activities.

Results:

Sales increased immediately after we launched the new brand, website and email campaign. Sales and customers continue to grow despite today’s economic environment. Sales continue to trend upward and new customers visit the store almost daily.

Projects: (click links to view samples)

  • Logo and Brand Identity
  • Business Card
  • Website Design
  • Email Campaigns
  • Direct Mail
  • Ads
  • Stickers
  • Mailing Labels
  • Open House Events
  • Street Signage
Cast-On Cottage Email Marketing
Cast-On Cottage Email Marketing
Cast-On Cottage Ad
Cast-On Cottage Ad

“As soon as I left the corporate world and purchased this business, I found Susan Grunwald and The Creative Edge through a referral from another store owner. I now have a new logo, consistent and professional branding, a beautiful email newsletter that goes out monthly and a website that gets compliments every day.”

“Growing my business is Susan’s top priority and, together, we are definitely accomplishing that. With Susan’s ideas, contacts, research and brainstorming, I greet new customers every day, add to my mailing list daily and have met and exceeded my goals for sales and growth – and all of this in less than a year!”

Theresa Giordanengo, Owner
Cast-on Cottage and Needlepoint Garden

Branding and Design Services

  • Logo Design
  • Website Design
  • Postcard Design
  • Email Newsletter Campaigns
  • Ad Design
  • Brochures
  • Printing Services

Advertising Services

  • Marketing Plans
  • Advertising Strategy
  • Advertising Placement
  • Press Releases and Publicity

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Project Spotlight

October 17, 2017

We just completed website designs for O’Koon Psychology Group, artist Laurie Balmes and Swimtime Pools. We also began a marketing consulting project with Vickery Village in Cumming, Georgia we want to start to improve website ranking to get more traffic.

In addition, we are working on logo designs and email newsletters for several new Alpharetta area businesses.

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