Case Study: Cast-on Cottage & Needlepoint Garden

Cast-on Cottage and Needlepoint Garden is a knitting and needlepoint store in Historic, Roswell, Georgia. The store, which sells knitting and needlepoint supplies and offers daily classes, was purchased by a new owner in 2007. She initially hired The Creative Edge to create an online newsletter and then retained us to handle all advertising and marketing activities.

Results:

Sales increased immediately after we launched the new brand, website and email campaign. Sales and customers continue to grow despite today’s economic environment. Sales continue to trend upward and new customers visit the store almost daily.

“As soon as I left the corporate world and purchased this business, I found Susan Grunwald and The Creative Edge through a referral from another store owner. I now have a new logo, consistent and professional branding, a beautiful email newsletter that goes out monthly and a website that gets compliments every day.”

“Growing my business is Susan’s top priority and, together, we are definitely accomplishing that. With Susan’s ideas, contacts, research and brainstorming, I greet new customers every day, add to my mailing list daily and have met and exceeded my goals for sales and growth – and all of this in less than a year!”

Theresa Giordanengo, Owner
Cast-on Cottage and Needlepoint Garden