66% of Americans consider a company’s business practices when deciding to buy. (Source: 2009 Cone Cause Evolution Study)
83% of consumers are willing to change consumption habits to make tomorrow’s world a better place.
(Source: 2008 Edelman Good Purpose Study)
87% of consumers are likely to switch brands to one that supports a social cause when price and quality are equal. (Source: 2009 Cone Cause Evolution Study)
Cause Marketing Can Help You and Your Customers
Who Does Cause Marketing Well?
Procter & Gamble has long had an active corporate giving program, but a refocusing of its charitable efforts now means that doing good has become good for business.
The multi-national company spends more than $100 million a year on charity under a program called "Live, Learn and Thrive;" its corporate-wide banner for giving that has consolidated its efforts on programs that benefit children globally. (4/24/2009)
Cause Marketing Success Story - IHG Designs of Hope
THE SITUATION
InterContinental Hotels was hosting a single event fundraiser to benefit UNICEF and wanted to grow the event to multiple cities with national exposure. For Momentum was brought on board to expand the program.
THE STRATEGIES For Momentum negotiated a contract with ELLE magazine as a national media partner. Media assets included 3 pages in the magazine as well as event execution support and live auction prizes.
Media assets were leveraged to bring on additional sponsors including Delta, Coca-Cola and MAC cosmetics. National level sponsorships also included exposure elements and live auction items resulting in additional awareness and funds.
A reader contest was introduced - with the contest winner participating in a UNICEF mission trip and writing an article about the experience for ELLE.
THE RESULTS Over $5MM was raised for UNICEF in less 3 years.
Over 12 million impressions were generated - Designs of Hope and UNICEF.
The Coca-Cola Company has 42 Cause Marketing program opportunities for you to choose from for your customers with "The Coca-Cola Community Connections Platform."
For Momentum can help you ACTIVATE Coca-Cola's cause marketing platforms with the brands to create a "win/win" for your customers, consumers and the community.
For Momentum is a niche marketing agency recognized as a leader in Cause Marketing. We design and implement philanthropic partnerships between profit and non-profit organizations that dramatically enhance visibility for both entities.
To learn more, contact Charmaine Jackson by telephone at (678) 575-7643 or by e-mail at charmaine@formomentum.com
THE SITUATION
The Coca-Cola Company has 42 Cause Marketing program opportunities for you to choose from for your customers with "The Coca-Cola Community Connections Platform." 