Abbadabba’s Cool Shoes
Description:
Abbadabba’s operates five Atlanta retail locations specializing in innovative, comfort footwear. I was hired by Abbadabba’s in April 2010 to handle the company’s Social Media Strategy. After developing the corporate social media policy and implementing their new Facebook page, I was retained to negotiate and manage the company’s advertising plan, design a new advertising campaign, build publicity, oversee website design and search engine optimization, write and design their email newsletters and handle all other marketing and public relations projects.
Results:
Abbadabba’s now has an active and engaging Social Media presence that continues to grow. We ran a successful print advertising campaign that introduced a new, updated brand which directly resulted in new customers and sales. We recently launched a new website that better reflects the company’s passion and expertise in comfort footwear. The site resulted in new customers and sales from the first day it was launched. In November and December 2010, Abbadabba’s received publicity in Atlanta Magazine, Net News, Points North and Little Black Dress Magazine as a result of our new pr campaign.
Projects:
- Website Design
- Search Engine Optimization
- Email Newsletter
- Facebook Page
- All Walks of Life Ad
- Vibram Five Fingers Ad
- Red Wing Ad
- Marketing Consulting
- Social Media Marketing
- Publicity
Testimonial:
“Creative Edge has simply become our Marketing Department. Susan and her team function as though they are part of our company, learning our business goals and dreams, and translating them into our public persona. Creative Edge provides a level of expertise in their trade we could never develop in-house, and at a cost we can absorb into our marketing budget.”
WC Carmichael, CEO
Abbadabba’s
