Case Study 2: PerryWinkle’s Gifts
PerryWinkle’s is an upscale gift shop located in the West Cobb suburb of Atlanta. The Creative Edge started working with PerryWinkle’s before they opened in 2003 to plan their Grand Opening, and continue to coordinate all of their advertising, marketing and public relations projects.
Results:
The store just celebrated its 5th anniversary and far exceeded its 5-year projections in sales and customers.
PerryWinkle’s was named “Atlanta’s Best Gift Store” by Atlanta Magazine in 2007 and enjoys on-going media coverage from our targeted publicity campaign.
Projects: (click links to view samples)
- Marketing Budget
- Marketing and Advertising Plan
- Brand Identity
- Direct Mail Campaign
- Newsletters
- Postcards
- Business Cards
- Ads
- Press Releases
- Website Design
- HTML Email Campaign
- Publicity
“Having Susan Grunwald on your team is like having a Director of Marketing in the corner office – though you may only need to see her occasionally, you will communicate with her daily as an integral part of your management team. Susan gets to know you and each aspect of your business so that she can provide exceptional-quality service each day. In addition to brilliant ideas and superior marketing creativity, she has a professional work ethic that is unmatched in the industry. Over the years I’ve been asked many times “To what or whom do you attribute your success?” and my response is “3 Secret Weapons” – Susan Grunwald and The Creative Edge is ONE of my secret weapons…the other two must remain secrets.”
Stacey Kay, Owner
PerryWinkle’s Gifts, Marietta
